Friday, 25 September 2015

Music Video Analysis | Daniel Powter - Bad Day

Daniel Powter - Bad Day


Watch the video here!


The opening shot of this video shows two different shots, which we presume to be two different story lines. The scene is of two people, one man and one women, waking up in the morning. This scene is repeated four times, showing the repetitiveness of these people's morning routines.



When the male actor is shaving we see an over the shoulder shot from his perspective; the pictures and stick-ups around his mirror gives the impression he is a student / young adult, who is normally happy and enjoys time with friends. As the female character leaves her abode, we can see that she lives in a small flat or apartment. The map of Manhattan & Jersey City could show that she lives in a New York Apartment. She repeats this scene 3 more times, once again showing the repetitiveness of her morning routine. 








We then find out that these two people are different people in the same routine; they are both fed up of everyday life. Both of them look down in slight disappointment when seeing a couple on the bus - this leads us to believe that they are both single, not by choice. Multiple shots of meetings, office staff rooms and desks give us the impression that these people are in a 9-5 job which they find un-fulfilling. Office furniture such as the water cooler enforce this idea.



Half way through the video they both make eye contact and we find out that they work in opposite office buildings. Although after the eye contact they think nothing of it. At a train station the female draws a rain cloud over a poster of a woman with a black marker. This could once again link to her "fed-up" emotion. When the male character sees this he draws an umbrella, showing that he is a positive person. All drawing is seen over the shoulder so the audience feel a part of the story. The lighting for this scene looks artificial - giving the scene a gloomy evening look. Over time they build-up a minor story through drawing on this poster. 



When the two characters meet for the first time we see the scene from a low angle; this is to give the image of the male being a hero style character. There is little lighting and the mise en scene shows a gloomy city corner.



Throughout the video there are elements of performance with the artist, Daniel Powter, playing the piano in the park. The shot type is varied but all transitions are straight cut; the tempo of the video is fairly slow, which matches the tempo of the song. The lyrics to the video have a strong narrative which is well represented in the video. The lyrics present themselves as negative and although the video starts negative the story slowly builds to a story about a man and woman meeting. According to Andrew Goodwin it is important for the artist to play an active role in the music video to connect with the audience. 


Music Video Analysis | Adele - Someone Like You

Adele - Someone Like You


Watch the music video here!


An establishing shot with a black and white filter is the opening scene for this video - The backing track of the piano as the camera slowly pans right sets the video to be slow and emotional. The camera continues panning until the artist, Adele, comes into shot; as she continues walking the camera pans at her pace. There are no props, and apart from the urban scenery there is very little Mise en scene. As only one camera is used there are no specific "shot types", however, the camera does pan in and out of Adele's face to show her emotion. Using one camera is unconventional and doesn't link with the genre. Although the slow panning style is conventional.


During the chorus the camera closes in and focuses on Adele's face as she sings. By the end of the chorus the camera turns away from Adele and shows the scene of the video. The black and white filter is still active and matches the emotion of the song. According to Andrew Goodwin, it is important for the artist to play a part in the video; this allows the audience to feel more involved and connect with the artist. 


After the camera does a 360° spin the camera is placed behind Adele as we follow her steps. As she stops the camera draws closer and then rotates around as she looks into the river. The video is mainly dark, with no real "lighting techniques" being used as the grey-scale filter sets the scene. The faded grey-scale effect links well with the love song and with the break-up narrative. 










Towards the end of the video an extreme close up of her eyes shows her emotional glare.  The lyrics to the song focus on a girl The whole video is done with one shot through one camera and Adele is the anchor. The song is narrative based; and is about a woman post break up; she's looking back at her relationship - he has moved on and found happiness with another woman, but she is struggling to get over him.