Music Video Analysis with Goodwin's Theory

Andrew Goodwin

* All of these videos have been analysed using Andrew Goodwin's theory. 

Sia – Chandelier

• The video has no clear relationship between the lyrics and the visuals. The dancing in the music is very finely timed to the music.
• The camera is frequently panning and zooming, focussing around the dancer in the video.
• The clothing in the video is designed to promote voyeurism & purposely revealing.
• The whole video is a performance of one dancer, and is introduced 10 seconds into the video.
• As the artist doesn’t appear in the video there is less need for a star image.

Bon Jovi – Living on a Prayer

• All shots in the Bon Jovi video are performance shots; the first 30 seconds are the setup of the performance, with the rest as the actual performance. 
• Due to the rock star stereotype around the 80’s there is a higher emphasis on the star image. 
• As the music lyrics don’t have a strong narrative the video does not need to follow a storyboard.

Vance Joy – Riptide

• The video for Riptide shows Dis-juncture; it is literal to the lyrics, although the visuals do not follow a story. 
• There is a small amount of Voyeurism, although not many close-ups.  
• There is a mix between close ups, long shots, panning shots, and frequent establishing shots.

Lily Allen – LDN

• The visuals are directly linked to the lyrics. Both the song and the video follow a story and the video is used as an illustrative tool to demonstrate this.
• The artist’s red dress promotes voyeurism; the colour is a connotation for danger to promote interest to men watching.
• There are frequent close ups, with emphasis on the artist to promote the franchises.

Iggy Azalea – Fancy

• The video is mainly a performance, although instead of being set on stage or in a studio the video is set in a classroom, with the camera anchored around the artist.
• Short skirt promoting nudity & voyeurism, keeps male interest. Although the artist is singing the song the video itself is Dis-contradictive.  

Kid British - Our House Is Dadless

• The video is a direct illustration between the video and the lyrics, although does have elements of Amplification.
• The whole video is based on location. The narrative of the lyrics are matched by the video, which follows the same narrative.
• No studio recording is featured.
• There are frequent close up shots of the artist, and is generally the anchor for each scene.
• The video also offers an insight into the artist’s culture.
• There is no voyeurism at any point in the video.
• Jumping over fences and running through alleys is an example of Exhibitionism.

Jamie T – Sheila

• Strong, non-direct link between the visuals and the lyrics. Mainly Amplification with elements of illustration.
• Location / narrative based. No studio recording is featured.
• No close ups of the artists or branding, although there is a clear insight into the artists culture (Night scene in London City Centre).

Kate Nash – Foundations

• Direct link between the lyrics and the video – this is done 6through illustration and amplification.
• No studio recording; instead the video is location based, to match the narrative.
• Close ups of the artist, although to show emotion as oppose to branding.
• No clear images of voyeurism feature in the video.
• Some exhibitionism in the video as lyrics are made literal and exaggerated.

Jacob Stocker

02/07/15