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Questionnaires
To learn more about my target audience I conducted a questionnaire; this contained questions about music videos and the consumption of music and videos. Once this was completed using PowerPoint and Excel I illustrated this information.
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Andrew Goodwin
* All of these videos have been analysed using Andrew Goodwin's theory.
Sia – Chandelier
The
video has no clear relationship between the lyrics and the visuals. The dancing
in the music is very finely timed to the music.
The
camera is frequently panning and zooming, focussing around the dancer in the
video.
The
clothing in the video is designed to promote voyeurism & purposely
revealing.
The
whole video is a performance of one dancer, and is introduced 10 seconds into
the video.
As
the artist doesn’t appear in the video there is less need for a star image.
Bon Jovi – Living on a Prayer
All
shots in the Bon Jovi video are performance shots; the first 30 seconds are the
setup of the performance, with the rest as the actual performance.
Due to the
rock star stereotype around the 80’s there is a higher emphasis on the star
image.
As the music lyrics don’t have a strong narrative the video does not
need to follow a storyboard.
Vance Joy – Riptide
The
video for Riptide shows Dis-juncture; it is literal to the lyrics, although the
visuals do not follow a story.
There is a small amount of Voyeurism, although
not many close-ups.
There
is a mix between close ups, long shots, panning shots, and frequent
establishing shots.
Lily Allen – LDN
The
visuals are directly linked to the lyrics. Both the song and the video follow a
story and the video is used as an illustrative tool to demonstrate this.
The
artist’s red dress promotes voyeurism; the colour is a connotation for danger
to promote interest to men watching.
There
are frequent close ups, with emphasis on the artist to promote the franchises.
Iggy Azalea – Fancy
The
video is mainly a performance, although instead of being set on stage or in a
studio the video is set in a classroom, with the camera anchored around the
artist.
Short
skirt promoting nudity & voyeurism, keeps male interest. Although the
artist is singing the song the video itself is Dis-contradictive.
Kid British - Our House Is Dadless
The
video is a direct illustration between the video and the lyrics, although does
have elements of Amplification.
The whole video is based on location. The
narrative of the lyrics are matched by the video, which follows the same
narrative.
No
studio recording is featured.
There
are frequent close up shots of the artist, and is generally the anchor for each
scene.
The
video also offers an insight into the artist’s culture.
There
is no voyeurism at any point in the video.
Jumping
over fences and running through alleys is an example of Exhibitionism.
Jamie T – Sheila
Strong,
non-direct link between the visuals and the lyrics. Mainly Amplification with
elements of illustration.
Location
/ narrative based. No studio recording is featured.
No
close ups of the artists or branding, although there is a clear insight into
the artists culture (Night scene in London City Centre).
Kate Nash – Foundations
Direct
link between the lyrics and the video – this is done 6through illustration and
amplification.
No
studio recording; instead the video is location based, to match the narrative.
Close
ups of the artist, although to show emotion as oppose to branding.
No
clear images of voyeurism feature in the video.
Some
exhibitionism in the video as lyrics are made literal and exaggerated.
